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A Cosmetic Smile Makeover For Your Music Video?

A Cosmetic Smile Makeover For Your Music Video?

July 23, 2021

Once upon a time, music was music. Then it became an industry, and then it became ever-more a visual media as much as an audio one. And so here we are today thronged by superficiality, where images sell more songs than the songs themselves.

And so it is that prior to producing a music video, many musicians are fixing their crowded or crooked teeth with Invisalign paid for by the record company if they’re lucky. If they were born with a silver spoon in their mouths already, then this whole matter will have been settled in their childhood or adolescent years – how efficient!

In the Tina Arena of surface matters, upbeat pop music needs the biggest smiles with the biggest confidence and few have a bigger smile than Janet Jackson.

When you search for music videos that feature smile makeovers you’ll get comments like this with videos: “We love seeing you smile! Here we go with a big smile makeover for Leah đŸ©ș💕 she used to have composites done and now she has upgraded to porcelains for a more natural look.”

But nothing that shows a music video with then a back-story of the cosmetic dentistry involved in putting that dazzling smile onto the TV.

Let’s hope that very soon there will be a TV show about dentists where we can enjoy a mix of celebrities in there too – perhaps a reality TV show? Am sure it’s coming soon.

Don’t let the ADA in on it though as being a government association they’ll want to control every scene and probably want a cut of profits too. Some things are better done by private enterprise.

If you look deeper enough on Google you may find a dental marketing expert in Sydney or Melbourne who could pull it all together.

Rock & Pop Stars With Crooked Teeth

Perhaps it’s time to focus on the history of rock and the crooked teeth that have graced our TV screens in music videos and beyond.

Leif Garrett was a pin up boy with a golden smile. A blonde pop god whose poster was on the wall of every adolescent girl in Glenelg where I grew up. The brothers’ bedrooms were fully plastered with only one pop star – Debbie Harry of Blondie.

But Leif had crooked teef.

That did not deter the girls, but would it be the same in the 2020s? Not a chance. Our girls demand perfection and it’s why so many men now have insecurities around their looks.

Actually, not so. I was just taking you on a little journey into the fake news that’s so easy to fabricate nowadays.

Leif had immaculate teeth.

And Debbie Harry too.

Ah, good times.

Smoke Alarm Frequencies Are As Abrasive As Possible: But Do They Work Best That Way?

Smoke Alarm Frequencies Are As Abrasive As Possible: But Do They Work Best That Way?

July 23, 2021

Fire fatality statistics show that people are often asleep when they die in a fire, even where there is a functioning smoke alarm.

Dr Michelle Ball of Victoria University says this suggests that alarms capable of waking people need to be different from those alerting people who are already awake.

Frequency matters
The standard smoke alarm involves a 75-decibel repeated pattern of groups of three beeps called the “T-3 pattern”.

The smoke alarm standard does not specify what frequency should be used, but most fire alarms use a high pitched pure tone of 3000 Hertz.

Ball and colleagues tried to find a signal that was more effective at waking people up when there is a fire.

They studied the ability of variously pitched T-3 signals to wake up children and adults of different ages.

They included adults who had been drinking, were sober or had mild to moderate hearing loss in their research.

To their surprise the researchers found that the signals that were most effective at waking people up were 400 and 520 Hertz.

“The lower pitched signals were superior to all other signals that we tested,” says Ball.

The 520 Hertz signal was successful in waking all sober young adults whereas 21% of them had slept through the current high pitched alarm.

It’s recommended you do your own research which may also include finding out from a licensed smoke alarm expert which are the current smoke alarms on the market and what independent journals say about them.

Of the hearing-impaired adults, 56% slept through the high pitched alarm but only 8% slept through the low pitched alarm.

Of course both a crying baby and a screeching alarm are designed to assault our auditory processing system – one designed by “God or evolution”, the other by human beings. But in this article we’re talking about the science of waking us up. Should alarms trigger freezing water to also splash on our faces? Or our lovers’ voices to yell out “honey, I’m in the mood”.

Complex sound

Unlike the pure tone of the current high-pitched alarm, the lower-pitched alarm was a square wave signal, which carries a number of frequencies along with the dominant frequency.

“A pure wave is like striking one note on a piano and a square wave is like playing several notes at once,” says Ball.

She says this complex sound actually seems louder than the equivalent pure tone, even though a sound level meter would not detect a difference in volume.

The different peaks of the square wave signal activate different parts of the basilar membrane in the cochlear, says Ball.

It seems that when you are asleep this complex sound is more likely to wake you up than a higher-pitched pure tone, she says.

Ball also says that the lower tones are more likely to be heard by those who are hearing impaired since the ability to hear extreme frequencies, including 3000 Hertz, are more likely to be lost first.

As a result of the team’s research Ball says experts are now lobbying for standards to specify the use of the lower-pitched signal.

A paper on the research has been accepted for publication in the Journal of Sleep Research.

Sounds of Sydney: Urban Beats and Rhythms

April 12, 2016

ACM Group

12 cool DJ trax & mixes from Australia’s most infectious city …

Murat Kilic
Murat Kilic

https://pro.beatport.com/track/to-love-again-original-mix/7677934

Papa Spice, the DJ behind legendary Sydney after-hours club, Spice (Cellar), has been making his own grooves for a few years now, and his latest is an early 90s-flavoured deep house chugger that tickles the ivories and warms the cockles of your bass heart.

Shan Frenzie
Shan Frenzie

https://www.mixcloud.com/Frenzie/dj-shan-frenzie-the-zulu-beat/

A Sydney veteran and funkateer extraordinaire whose podcast Groove Therapy has been gracing the radio waves for nearly fifteen years. This new mix is an excellent bunch of classic breakbeats – some new some old – put through the blender, layered with vocal grabs, and a bunch of cuts.

Trinity
Trinity

http://www.juno.co.uk/products/trinity-orchard/605033-01/

This Maltese Sydneysider started off with her own reputable night Loose Kaboose before taking the bull of original music by the horns and producing her own blend of minimal tech-house and techno. This latest EP is dark, minimal, very Berlin.

John Devecchis
John  Devecchis – The Owl

https://soundcloud.com/owl_the/pimp-talk-editorial-records-out-now-digi-vinyl

JD has been around the Sydney traps for many moons, a staple of the terrace@home when proper house ruled the roost, he’s played pretty much every venue in the city. His own productions resonate deep, soulful, funk vibes and his latest exudes a seductive ghetto groove.

Bruno Dante

Bruno Dante

https://hearthis.at/brynstar/zephyr/

A champion of all things funkalicious, the DJ known as Brynstar has a party going on with a seriously thang mix. Familiar grooves and others on the more rarer tip are given the re-edit and pumped up remix.

Johnny Gleeson

Johnny Gleeson & McLaren

https://soundcloud.com/johnny-gleeson/aventador-by-johnny-gleeson-maclaren-featpaul-wheeler-cir91-mix

Sydney seasoned pro, and another all-round nice guy, Johnny teams up with a couple of other locals to produce a proggy tech-house track designed for the balmy all-nighters of Ibiza. It’s a moody number that throbs away giving pause to a lilting Latin trumpet break, and then back to the pulsing throng.

Alba – Knokke/Law

Alba – Knokke/Law

Alba were formerly known as Albatross, the Sydney duo have releases a fine record full of their trademark warmth and attention to detail. Knokke is driven by 909 hats and kick, repitched vocals and deep disturbing sounds. Law is a bonafide blast with its percussive action and scrapes building into a melodic feast for the ear.

Enschway & LOLO BX

Enschway & LOLO BX

Nic Schweighoffer creates a unique electronic dance beat sound that will have you getting down.

Montaigne – In The Dark

Montaigne – In The Dark

Jessica Cerro is a freakish musical talent with a powerful singing voice. “In The Dark” takes that talent to a whole new level.

Hilltop Hoods

Hilltop Hoods – Drinking From The Sun, Walking Under Stars Restrung

Walking Under Stars is the seventh record for these amazing hip hop dudes. It features the single “Won’t Let you Down”, “Pyramid Building” and “Cosby sweater”.

RUFUS – Bloom

RUFUS – Bloom

The new album from electronic sensations RUFUS is finally here. Bloom features the singles “You Were Right” and “Like An Animal”. Now strutting the world stage RUFUS will stir your heart with “Innerbloom”.

Slow Jam: Tantric Frequencies for Nights of Love

April 7, 2016

Music makes loving that much easier, as the rhythm and the beat gets that pelvis working overtime. Melody seduces the heart and mind, and then the vibrational frequencies get to work on the hips and behind. Nothing like a slow jam for some sticky contact later on in the night. Girl these moves were made for moving you; and even if I don’t know nothing about tantra I can improvise. Nights of love are best served by a musical accompaniment, my own house DJ is always on the job, and let’s take our time.

Base chakra moves are deep frequency, low hertz, and very vibrational. When we listen to that slow jam stuff we are all singing from the same sexy song sheet. The score of love I call it, and it scores more often than it flunks out. Get some Keith Sweat on that turntable and make it last all night long. Low down licks and grinding bass riffs can breathe life into even the most disconnected desirables. Drink from the cup of life and let your urges inch you along the stairway to heaven. Make It Last Forever, Keep It Comin’, Get Up On It, Til The Morning; there is a message in those song titles my friend.

Slow Jam: Tantric Frequencies for Nights of Love

The allure of love, thumps along inside your loins like a big truck coming down the highway. The slow jam is a primal beat, an instinctive thing not fit for contemplation. Those tantric frequencies are tuned to acts of procreation without no intention of having kids. Nights of love lean heavily on sensation and leave the intellectual in the locker for sometime later. Getting down is grist for the mill to grind out a beat for physical emancipation.

All those guys standing around making music, what’s that all about? You have to know their ultimate motivation, getting laid. Laying down riffs and melodies are all about acts of the hunter setting out his traps in the forest. Those dudes are leaving loud bait for the babes they hope to make at a later date. The sounds are juicy titbits attracting the aural pheromones of lovely ladies of the night. Music that makes you bend over to listen harder to what it all means; and by then it is too late to retreat from physical gratification. Girl get down to this slow jam and suck on the sweet marrow of life.

Music Merchandising: It’s Never Too Early to Start

April 5, 2016

tech music merchandise techno

Everyone knows that merchandising is vital to the survival of musical artists. Merchandise comes in all shapes and sizes, such as: CDs, posters, T shirts, mugs, cups, school bags, tote bags, toothbrushes and caps. I remember when I received my first Dora The Explorer tote bag; Its lurid pinkness was a statement in itself. Music merchandising extends even further into:  toiletry bags, tooth paste, lunchboxes, lollies, snacks, chips, figurines, stuffed toys, makeup, hair dryers, shampoo, conditioner, hair spray, clothing brands, perfume brands and even toy letterboxes.

At the highest level artists such as: Taylor Swift, Justin Bieber and Katy Perry are not necessarily making their money from the merchandise itself but from the commercial affect of all the publicity generated by the visibility of all that merchandising.  It is all about the marketing both digital and real world for these artists and pop bands. Every time a young person walks down an aisle of a K Mart or Wal-Mart they see images of these popstars on products. This promotes their core business; which is concert and CD sales. According to 2011 figures provided by the Future of Music Organization, music merchandising only accounts for around 6% of a pop band’s income.

Music Merchandising: It’s Never Too Early to Start

It’s stating the obvious that visual merchandising in particular targets a young audience to start with, as children like to develop ownership relationships with their celebrity heroes. Merchandising sales are greater in the holidays, especially during: Christmas, Halloween, and the school holidays. Pester power, when kids relentlessly nag their parents for toys and/or cool gadgets, is a big part of this type of marketing. The branded doll or item of clothing is usually more expensive and a ‘must have’ for the child or teenager.  Youngish pop stars are invariably chaperoned into merchandising their image by managers and publicists. The King and Queen of Pop are always ripe for consumer exploitation. Prince was one of the few superstars to avoid the commercial hoopla accompanying stardom.

Music merchandising runs from the sublime to the ridiculous, with examples such as; metal punk band Gwar’s BQ sauce; the aptly named Metallica ice pack; One Direction tooth brush and toothpaste; The Flaming Lip’s silver fetus Christmas ornament; and Deadmau5 headphones for cats. Music merchandising knows no bounds; and we will be seeing many more bizarre examples cropping up throughout the twenty first century, I am sure. It is no longer just a matter of buying a t shirt with your favorite band’s image on it; marketing and branding will make sure of that.

 

 

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